In the world of scale-out cloud services, whether you are building the next hiking app, bicycle ride-sharing app, or expense-tracking app for corporate travelers, minimizing or reducing your total cost is important. There are multiple ways to achieve data center footprint reduction. New innovations in technology and continuing advances in 3D NAND are among them. In this talk we'll focus on new innovations in the data center that can help to reduce OpEx and CapEx, all while increasing performance, eliminating critical bottlenecks, and staying up to date with the newest data center innovations.