Cloud applications today are driving evolutionary and revolutionary innovations in hard drives and solid state storage. Storage devices are being tuned to better align with cloud demands of scale, adaptability, and performance. Hard drives are evolving with technologies that increase capacity, provide online re-configurability, and enhance access density. Solid state drives are utilizing the latest in 3D NAND and cloud-friendly form factors to deliver the higher quality of service demanded by the Cloud. Working with our partners to combine these innovations in the data center, Western Digital is enabling the next generation of environments for data to thrive.